Promotional Mix Marketing And Sales Promotion - 2342 Words

There are six main elements to the promotional mix. These consist of: advertising, personal selling, public relations, sponsorships, direct marketing and sales promotion. Advertising is the promotion of a product or service that attracts the public’s attention. Examples of advertising include billboards, newspapers, leaflets, magazines, social media etc. Personal selling is when businesses persuade customers to purchase a particular product through their employees. This is usually achieved by providing excellent customer service. Sales promotion is the attraction of customers by using special offers such as discounts and free add-on products. Public relations is using the news to receive good publicity about a company and to create a strong brand image. It is also the act of developing a good relationship with local press agents. Direct marketing is a common type of advertising where a business communicates to its’ consumers personally, providing them information about their products and services. They can communicate electronically through emails and online bulletins. Sponsorships involves a corporation paying for the costs of a business’ event while getting recognised. The two companies I will be discussing throughout my essay is Nike, Inc. and Apple. The products I will be focusing on is the iPhone 6 and the Nike Air Max. Nike, Inc. is a clothing, footwear, sportswear and equipment supplier based in the United States and headquartered in Oregon. It is one of the world’sShow MoreRelatedIntegrated Marketing Communications1456 Words   |  6 PagesIntroduction to Integrated Marketing Communications An Integrated Marketing Communications program is based on the foundation provided by the communication model. IMC programs have been described in several ways; the consensus is to define them as follows: Integrated Marketing Communication (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimalRead MorePromotional Mix : Marketing Mix1698 Words   |  7 PagesThe promotional mix is one of the four sections of the marketing mix, which is in the marketing plan. The marketing mix consists of product, place (distribution), price and promotion. The promotional mix has several components to it, which include advertising, public relations, sales promotion, personal selling, and, in this day and age, social media. The most important concept to learn about the promotional mix is that, no matter how good the product, the price, or the dis tribution of a good orRead MoreEssay on Promotional Mix1255 Words   |  6 PagesUNIT 9: Creative Product Promotion You are on work experience with large marketing consultant and have been asked to investigate some marketing/promotion situations as part of a research project they are working on. Carry out the following tasks for them and present your research in a professional report Task 1 (P1) Describe the promotional mix used by two selected organisations for a selected product/service. Use a high street retailer of your choice and a business of your choice,Read MoreWii Fit Promotion949 Words   |  4 PagesPromotion Nintendo knows that it has a unique and attractive product to a wide demographic at an affordable price. 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They are generally accepted as being made up of four parts which are: †¢ Product †¢ Price †¢ promotion †¢ place These are ideas to consider when marketing a product and shall beRead MoreThe 4p Classification of the Marketing Mix Revisited1201 Words   |  5 PagesThe 4P s Classification of the Marketing Mix Revisited This article, addresses the prime classifications scheme in marketing, the 4P configuration of the marketing mix. The marketing discipline needs a strong classification of the marketing mix, not only to stimulate conceptual integration and purification of the discipline, but also for meaningful measurement of marketing mix efforts and their effects. 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The significanceRead MoreIce Cream Galore Btec Unit 9924 Words   |  4 PagesHassan Index * P1 describe the promotional mix used by two selected organisations for a selected product/service * P2 explain the role of promotion within the marketing mix for a selected product/service * P3 explain the role of advertising agencies and the media in the development of a successful promotional campaign * P4 explain the reasons behind the choice of media in a successful promotional campaign P1 The Promotional mix contains out of different elements whoRead MoreBotox: Marketing Mix1437 Words   |  6 PagesAllergen a floodgate of avenues to maximize its sales and to generate huge volumes of profit. †¢ Botox’s product caters to high end clients for whom the cost factor may not be a major element. Thus, they can remain in a position to provide high quality, variety and other attractions for promoting the product. Weaknesses †¢ Allergan depends too much on Botox sales. 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